Bellm, Millicent Grace (2020) Meat Eating as a Moral Issue: Exploring the Bidirectional Causal Consequential Influences of Moralisation. Bachelor, Cognition & Behaviour.
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Abstract
Further research is needed within the domain of moral psychology to help understand the processes which lead to something becoming a moral conviction. One area to be investigated is the causation mechanisms of moralisation. Due to a lack of clarity surrounding the causal processes underpinning moral reasoning, this thesis proposes a study to assess the plausibility of the Push-Pull Method of Moralisation whereby it has been claimed that both affective (i.e. moral emotions) and cognitive processes (i.e. moral piggybacking) serve as a cause and a consequence of moral reasoning. Additionally, this study would investigate who is most likely to moralise the issue of eating meat to the point where they become set in their views regarding their dietary pattern. Hence, it is proposed that a survey based on the ‘dietarian identity questionnaire’ could be distributed in order to identify the dietarian identity of the participants and compare this with the likelihood of that individual changing their views on their consumption or restriction of meat. Statistical analyses employed could confirm and conclude that: (1) vegetarians moralise eating meat more than omnivores; (2) moralisation is triggered by both moral emotions and moral cognitions; (3) those who experience greater moral emotions and moral cognitions, namely moral vegetarians, moralise the issue of eating meat the most and; (4) are less likely to change their diet than those who moralise the issue of eating meat less. These results provide an exploratory basis for more in-depth and specific research regarding the bi-directional causal-consequential influences of moralisation.
| Type: | Thesis (Bachelor) |
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| Major: | Cognition & Behaviour |
| Supervisor: | May, C. |
| Datum van aanlevering: | 06 Jul 2020 13:21 |
| Last modified: | 13 Dec 2021 10:36 |
| URI: | http://ucg.studenttheses.ub.rug.nl/id/eprint/52 |
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